How To Fix Facebook Tracking Issues
After iOS14 Facebook’s ad manager has been a mess. Relying on the business manager is like driving a car at 60MPH while blindfolded… It’s not gonna end well.
So let me share the best ways you can fix the tracking issues and feed Facebook’s AI true data so you can start scaling.
Setup Serverside tracking
Before pixels and cookies, advertisers were using serverisde tracking in 1990’s and early 2000’s to attribute sales to different campaigns.
As pixels are dying out, marketers are forced back to use Serverside Tracking again.
There are a few tools you can use to set this up and feed the data back to Facebook so the Ad AI can be optimized again.
Once you’ve fixed tracking, it’s time to start scaling your ads back up!
Start off with a split testing package from Viral Ecom Adz!