The Pillars Of Virality: How to go Viral, Quickly!
If you’re looking to take your Dropshipping business to the next level, TikTok can be an incredibly powerful tool you can utilize to harness the power of creating viral content. Due to its enormous & ever-growing user base, it’s now easier than ever to boost your brand’s overall visibility, awareness & customer reach by going viral. You can accomplish this both in your paid advertising campaigns, or at no extra cost via an organic posting strategy.
However, to succeed on TikTok you need to first recognize & implement the following 3 Pillars Of Virality
Eye-catching Content: TikTok is an incredibly fast paced, short-form content based app. You literally have just fractions of a second to capture your viewers attention. This is why visually captivating content rules king on TikTok. Remember, your advertisement is generally an interruption to the user's experience, so you need to ensure the user is engaged with your content from the second they see it. This also applies directly to the audio you use, the background, the speed of your video, etc.
Relevance: To be successful on TikTok, you need to create content that is directly correlated to your audience and taps into the latest trends and memes. This means you have to actively keep up to date with the latest topics, audios, trends, dances or alike; & redirect that information to create content that's both relevant and timely. This will improve the general population's overall engagement with your content by utilizing trends or topics they’re already currently invested in. You can also use relevant or currently trending hashtags to boost your visibility & reach a wider audience, or alternatively, an even more specific one.
User-generated Content (UGC): User-generated content is any form of content created by users, customers, or even fans of a brand. This includes social media posts, photo/video reviews & more. UGC can allow you to tap into the enthusiasm and creativity of your customers & leverage their content as a form of extremely relatable ‘social proofing’ to go viral. Simultaneously this builds their brands trust & credibility. When customers create and share UGC, another potential customer can more accurately gauge the likely experience they will have when interacting with your brand. UGC is definitely one of, if not THE most powerful tool for brands looking to go viral and build a loyal and engaged customer base.
If you’re looking to level up your content, schedule a free discovery call with our ViralEcomAdz Studio where we specialize in UGC & consistently help brands go viral time & time again. You’ll also be able to check out some of the results we’ve been able to achieve for previous clients & get a better idea of what to expect when you go to book in your free call today.