Speed Sells. Lag Kills: Why Less Is More With Shopify Apps

Stop Overloading With Apps

One of the easiest mistakes to make when starting dropshipping is cramming your store full of apps. At first it feels like you're helping your store, but what you may actually be doing is slowing down your page load speed. And here's why that kills sales. 

When it comes to apps, each app pulls data from a third-party service, and the more you stack on, the slower your store gets. A leaner setup keeps things running faster and smoother. 

The reason this negatively affects you is in the consumer age, most customers aren't going to wait for the store to load. Especially when they can think of alternative buying options. It doesn’t matter how good the product is or how much money went into ads, people will just click off and buy somewhere else. So you want to make sure they have as little friction as possible on their way to checkout! 

Now a pro tip is instead of juggling a dozen apps, you can use a paid theme like Booster or Shoptimized. Of course, this comes down to your budget and whether the theme does what you need. Themes like Booster and Shoptimized come with a variety of app features already built into the code. Which keeps things lean, clean, and quick. That means smoother/faster shopping for customers and fewer headaches on the back end.

Keep It Simple

At the end of the day try to focus on leaning out your store when it comes to apps. This isn't to say avoid them entirely as there may be something you need that a theme can't provide. But just continue to check on your page load speed and make sure the additional isn't slowing you down from raking in the sales! Remember speed sells and lag kills.

Stick to the apps that are truly necessary, and if the budget allows, invest in a solid theme that covers the rest.

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