Video Delivery Within 1-3 Business Days

69+ Facebook Ad Lookalike Audience Ideas

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Lookalike audiences are key when testing products and scaling. So if you think you’re starting to overuse the same audience over and over again, we’ve put together ideas for your Lookalike audiences!


Happy Testing & Scaling 😉

1. If You Have 100+ Pixel Events

From our experience it’s best to use 1% lookalikes on “Top of the funnel” metrics, such as video views, page views etc, as you have a small sample size.


These audiences can be used for a new store to slowly try to scale sales up.

Video Views

1% LLA Video Views 30d

1% LLA Video Views 60d

1% LLA Video Views 180d

Page Views

1% LLA Pageview 30d

1% LLA Pageview 60d

1% LLA Pageview 90d

1% LLA Pageview 120d

1% LLA Pageview 180d

Ad Engagements

1% LLA Ad Engagements 30d

1% LLA Ad Engagements 60d

Page / Instagram Account Engagements

1% LLA Facebook Page Engagements 30d

1% LLA Facebook Page Engagements 60d


1% LLA Instagram Page Engagements 30d

1% LLA Instagram Page Engagements 60d

2. If you have 1,000+ pixel events.

Now you have enough data to expand. You can start to test 1-3% page view and other top of the funnel metrics to see their performance.

But more importantly you can start utilizing the “Mid and bottom funnel” metrics. These are key if you want to start scaling your store.


Top Of The Funnel

Video Views

1% - 3% LLA Video Views 30d

1% - 3% LLA Video Views 60d

1% - 3% LLA Video Views 180d

Page Views

1% - 3% LLA Pageview 30d

1% - 3% LLA Pageview 60d

1% - 3% LLA Pageview 90d

1% - 3% LLA Pageview 120d

1% - 3% LLA Pageview 180d

Ad Engagements

1% - 3% LLA Ad Engagements 30d

1% - 3% LLA Ad Engagements 60d

Page / Instagram Account Engagements

1% - 3% LLA Facebook Page Engagements 30d

1% - 3% LLA Facebook Page Engagements 60d


1% - 3% LLA Instagram Page Engagements 30d

1% - 3% LLA Instagram Page Engagements 60d

Page / Instagram Account Engagements

1% - 3% LLA Video Views 30d

1% - 3% LLA Video Views 60d

1% - 3% LLA Video Views 180d

Mid & Bottom Of The Funnel

View Content

1% LLA View Content 30d

1% LLA View Content 60d

1% LLA View Content 90d

1% LLA View Content 120d

1% LLA View Content 180d

Add To Cart

1% LLA Add to cart 30d

1% LLA Add to cart 60d

1% LLA Add to cart 90d

1% LLA Add to cart 120d

1% LLA Add to cart 180d

Purchase

1% LLA Purchase 30d Frequency 

1% LLA Purchase 60d Frequency

3. If you have 10,000+ pixel events.

Your pixel has been primed. You have a ton of data it can use.

Now rather than going for quantity, you should focus on quality. For example, we’ve seen 3% top 25% time spent perform extremely well.

This is when you should start to test every single % range. Every percentage individually 1-10%.

Here’s a super quick way you can create a new LLA for each percentage.

Go to Business Tools > Audiences > Create a Lookalike Audience

Then go to select audience size and pick 10


Mid Of The Funnel

Page Views Account Engagements

1% - 10% LLA Pageview 30d

1% - 10% LLA Pageview 60d

1% - 10% LLA Pageview 90d

1% - 10% LLA Pageview 120d

1% - 10% LLA Pageview 180d

Time Spent

1-10% LLA Top 25% Time Spent 30d

1-10% LLA Top 25% Time Spent 60d


1-10% LLA Top 10% Time Spent 30d

1-10% LLA Top 10% Time Spent 60d


1-10% LLA Top 5% Time Spent 30d

1-10% LLA Top 5% Time Spent 60d

Customer List Lifetime Purchases (Can be exported from Shopify)

1-3% LLA Customer List Lifetime Purchases

Page View By Device (From our experience, IOS devices tend to convert better)

1-3% LLA Pageview IOS Devices 30d

1-3% LLA Pageview IOS Devices 60d


1-3% LLA Pageview Android Devices 30d

1-3% LLA Pageview Android Devices 60d


1-3% LLA Pageview Desktop Devices 30d

1-3% LLA Pageview Desktop Devices 60d

Bottom Of The Funnel

Initiate Checkout

1-5% LLA Initiate Checkout 3d

1-5% LLA Initiate Checkout 7d

1-5% LLA Initiate Checkout 30d

1-5% LLA Initiate Checkout 60d

1-5% LLA Initiate Checkout 90d

Add To Cart

1-5% LLA Add to cart 3d

1-5% LLA Add to cart 7d

1-5% LLA Add to cart 30d

1-5% LLA Add to cart 60d

1-5% LLA Add to cart 90d

Purchase

1-10% LLA Purchase 1d

1-10% LLA Purchase 7d

1-10% LLA Purchase 14d

1-10% LLA Purchase 30d

1-10% LLA Purchase 60d


The more data you get the better your LLA’s will perform.


It’s important to test each audience and then try stacking them on top of each other.


Once you start to scale your store, you can’t forget about creative fatigue. So it’s important to continuously renew your creatives and test new ad angles.


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