Starting & Scaling your E-commerce Store
Here are some important things we’ve identified that everyone should focus on when starting or scaling an e-commerce brand:
Identifying Your Target Audience:
It's fundamental to quickly identify your target audience and their needs to properly tailor your marketing and sales strategies to their preferences. Use customer feedback, market research, and analytics to understand your target audience and create your copy-writing or content around what resonates best with them.
Optimize Your Website:
Your website is your storefront, and it's important to create a user-friendly and visually appealing website. If you’re an online business, your store plays a huge role in your overall chance at success. It will negatively or positively impact their trust in your ability to provide the value they want or you claim to provide. It will also directly influence their perspective of your market fit & will correlate your website with your service & product quality. If your website is difficult to navigate or has slow loading speeds, this also can affect customer interest or impulse & increases the chance of losing a potential conversion. Ensure you fully optimize your website for mobile devices, include high-quality product photos, make the checkout process seamless & have a fast loading website.
Leverage Social Media:
Social media is a powerful tool to connect with your audience, increase brand awareness, and drive sales. Creating an omnipresence for your brand & implementing the correct, up to date marketing strategies can help your audience understand your brand or product better & connect with what it represents. You should use social media platforms like Instagram, Facebook, and TikTok to share engaging content, interact with your audience, find new audiences & better promote your products or services.
By partnering with an agency, you can focus on what you do best - running your business. At ViralEcomAdz, we understand the challenges that come with starting or scaling an e-commerce brand, first hand. It can be totally overwhelming in the best of times. That's why we offer a range of marketing services & mentoring programs to help e-commerce businesses efficiently & effectively achieve their goals. We even offer a free program that includes tons of valuable, relevant tips/tricks & also many of our proven processes we still utilize to this day! Our team of experienced marketers & high scale brand owners can help you develop and execute a comprehensive marketing strategy that includes everything from social media management, website optimisation, email/sms marketing, influencer marketing, organic content & paid advertising.