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If it ain’t broke… Don’t fix it!
That's true, but you can still test.
Finding the winning product, the winning ad angle and then the winning ad can be a hassle and a lot of work.
So once you finally find something that works, don’t stop there. Maximize your profit.
Key Tip: If an adset or an ad is working DO NOT TOUCH IT. If there are tips to “test a new ad copy angle” or change a headline, it should be done on a duplicated ad or a duplicated campaign.
1. Re-Target 95% Video Viewers
People who watch an ad to the end are highly engaged. As always, life can get in their way and they may forget about your product. (Or even worse later search for it on google and buy from your competitors).
That’s why it’s always smart to set-up a retargeting audience of the people who’ve watched 95% of the video.
2. Test more angles
If you see a particular video perform well with a specific ad copy, it’s always smart to duplicate the adset (or a CBO campaign) to test it against different ad copies.
If one video works, we test it again with 2 different ad copies and 1 creative without any ad copy.
If you want to learn how to write ad copies that convert, check out our in-depth blog post.
3. Use The Best Of Post IDs
If one particular ad is winning, you can boost its performance with Post ID.
Step 1: Find the winning creative and click preview
Step 2: Click Facebook with comments
Step 3: Get your post ID from the link!
I’m sure you know this - social proof sells. If you can run up the engagement of a winning ad, it should improve its performance even further.
But as you may notice - this might not always be the case. Try it for 2-3 days. If you don’t see any noticeable improvement in ROAS, you should kill the engagement campaign.
Key Tip: Do Not run engagement ads if you’re spending less than $300 per day. Your ad spend would be better off used for conversion campaigns, rather than engagement campaigns.
Bonus: Remake the ad for different audiences
If you see one creative outperforming any other creative you’ve had. It’s worth using its structure to try and scale to other target audiences.
For example, if you’re selling desks to people who work in an office, there’s another target audience of people who work at home.
To maximize profits, it’s worth to take the structure of a winning creative and try it for another target market.
If you want to scale your store even more and get creatives that are proven to convert, we’re here to help.
Below you’ll get a special 20% discount code to try out our services!
Claim your discount and try our video creatives!