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4 Simple Steps To Write High-Converting Ad Copies

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Copywriting is everything.


This email is copywriting, the video text you use is copywriting. The words you say, the text you put on your site is all copy.


Nonetheless, the point I'm making is that copywriting is important.


So important that it can make you millions if used properly.


It has been one of the pillars to help us generate $7,000,000 in sales from facebook ads.

Now we want to show you our 4 step strategy we use to write great copy every time.

Key Tip: Keep your ad copy short

Would you read a text the length of the Holy Bible with no valuable or interesting information to you?


Probably not…


Your customers wouldn't either.

So suck it up, remove the bloated paragraphs and make it shorter.


Sometimes you may feel that the text can’t be short… There’s SO much to say! 


In those moments it’s important to write the initial draft of the ad copy and then ask yourself: “What text can I delete, without losing meaning, value, or important information.”


The easiest way to write short ad copies is to use the battle-tested AIDA principle.

A - Attention

This is the first line for your ad copy. It should be something:

  • Intriguing

  • Interesting

  • Maybe Shocking

From experience, we’ve seen short first lines convert best. They work since they’re easy to read and it allows your audience to commit. Meaning, they will read the first line, then the next, the next, and eventually click on the ad.


Here are some examples of attention-grabbing first lines:


1. Use a confirming statement [We’ve seen the formula “It’s true, [shocking fact about your product].” work extremely well]

2. Say something contradicting [People will want to know why, for example, Sugar is good for your health.]

3. The Question [Ask them something, for example, “Have you ever been to a school dance? Ever felt awkward... or sacred to dance?”

4. Product name [Sometimes it’s the simplest line you can use and it tells people exactly what the ad is about]


I - Interest

Once you’ve grabbed their attention, you can either explain the statement you used in greater detail. Or share a relevant story or even share some more information about the product.


Let me show you how it would look in a few ad copy examples (and no - these aren't the final ad copies. We will gradually build them with each step):


1. This is a “Story” style ad copy. So it is a bit longer, but it captivates the meaning of the product

A: It’s true, spending hours at the computer will strain your eyes.

Do you know why?


I: Electronic devices emit blue light. Which triggers your brain to reduce the production to melatonin.


This is exactly why it’s so hard to go to sleep after scrolling through the social media feed.


That’s why over the past 3 years we’ve been creating, analyzing, and testing over 74 different blue light blocking glasses to find ones that actually work.


Now we’ve finally created the perfect blue light blocking glasses, that not only protect your eyes from blue light, but also look cute.”


2. Here’s a shorter example

A: Cute Blue Light Blocking Glasses

I: ✔️ Protect Your Eyes, While Looking Cute

✔️ Over 25,000+ Satisfied Customers Worldwide

✔️ 1-3 Day Shipping”


3. The Question

A: Do computers give you eye strain?

I: Meet the [BRAND NAME] Blue light blocking glasses.

Every day we spend hours staring at our phones, computers, and other electronic devices.

They emit harmful blue light, which makes our eyes tired and makes us have a hard time going to sleep.”


You can see that Interest is being used to either share the story or share a painful problem your audience may have. Interest can also be used to share important information about your brand or the product itself (like in example 2).

D - Desire

Once you’ve hooked the audience and told them a relevant story or information about the product, it’s time to have them desire it.


Allow them to imagine what it will feel like to use your product.


Here’s a winning formula we use in our ad copies:

“If you want to [THE END GOAL THEY DESIRE], it’s time to buy [PRODUCT] for yourself!”


Here’s how it would look in the 3 ad copies we just wrote:


1. This is a “Story” style ad copy. So it is a bit longer, but it captivates the meaning of the product

A: It’s true, spending hours at the computer will strain your eyes.

Do you know why?


I: Electronic devices emit blue light. Which triggers your brain to reduce the production to melatonin.


This is exactly why it’s so hard to go to sleep after scrolling through the social media feed.


That’s why over the past 3 years we’ve been creating, analyzing, and testing over 74 different blue light blocking glasses to find ones that actually work.


Now we’ve finally created the perfect blue light blocking glasses, that not only protect your eyes from blue light, but also look cute.


D: If you want to protect your eyes, you need to get a pair of blue light glasses for yourself!””


2. Here’s a shorter example

A: Cute Blue Light Blocking Glasses

I: ✔️ Protect Your Eyes, While Looking Cute

✔️ Over 25,000+ Satisfied Customers Worldwide

✔️ 1-3 Day Shipping”

D: Protect your eyes and look cute”


3. The Question

A: Do computers give you eye strain?

I: Meet the [BRAND NAME] Blue light blocking glasses.

Every day we spend hours staring at our phones, computers, and other electronic devices.

They emit harmful blue light, which makes our eyes tired and makes us have a hard time going to sleep..


D: Stop worrying about eye strain or sleepless nights with [BRAND] blue light blocking glasses!”

A - Action

Now that you’ve made them desire a product, you need to give them a CLEAR call to action.


Tell them what to do, where to go!


Keep the call to action short & simple.


Here are a few variations we use: 

  • → [Insert Link Here]

  • Just click the button below and get your pair now!

  • What are you waiting for? Get your pair while you can

    → [LINK]

Pro Tip: Add Scarcity


Within your ad copy you should add some scarcity, for example, “Today Only 45% Off!”


Humans are lazy. We always think “I’ll do it later”.


Scarcity is what creates a sense of urgency and gets people to buy now. That’s exactly why timers or visualization of scarcity works well (even in the website/landing page).


We hope that you found this blog post valuable and you will be able to use this 4 step system to get more winning creatives!


If you want to get some more video ads, you should scroll to the bottom of the page and order new video ads from us!


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