Custom Content Ads VS Curated Content Ads
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When creating video ads, you have 2 options:
a) You can film the video ads yourself
b) You can curate other people’s content and edit the ad together
They both have their pros and cons. That’s why in this blog we will compare the both ways to create video ads and tell you which one is better.
What is the difference?
Curated content is where you take other people’s content, chop it up and add your own spin to it. It’s a cost effective way to get started and start creating ads. The downside is that the owners of the original content content can ask you to take it down at any time.
In short, they both have their pros and cons - if you’re just starting out, using curated content makes the most sense, because then you can test the product and launch it quite quickly.
However, if you’re looking to either build a brand or turn your existing dropshipping store into a brand, having custom content is one of the most important steps you can take.
Custom content is when you create your own videos, images and ads from scratch. This means you own all the intellectual property of the video ad and you can set yourself as the industry leader.
When you create your own custom content:
1) You own the copyright - this gives you the right to takedown other people’s ads if they try to outright copy you. As a result you get a fairly unfair advantage over your competitors, especially if your ad converts well.
2) You’re able to stand out from the competition - when you have unique content, the people who see your ad, see it as something new and never seen before. That’s why they’re more likely to stick and even purchase.
3) Boosts credibility - when you’re able to create unique content that others just don’t have, you can boost your credibility helping you set yourself as the industry leader.
Custom content is king if you’re looking to take your store to the next level. That’s why recently we’ve created our own custom content package, so we can create custom content for you.
We have a team of actors, videographers and we even have our own warehouse to create professional shots in a studio or a home setting.
What’s even better, we offer the same custom content service as others just for 1/10th the price.
All you have to do is send us your product, we will write the ad script, record 2 ad variations with 2 different scroll stoppers and you will get your video ad. (5-7 business days after your product arrives).
If you’re looking to take your ads game to the next level, this is the next logical investment for you to make.