Speed: The Secret Advantage of Winning Ecommerce Brands

In E-commerce, speed isn’t just a competitive edge, it’s a necessity. The most successful business owners quickly learn that fast, decisive action can be the difference between leading the market and chasing it. As your brand grows, adopting a speed-focused mindset will help you move past limits you didn’t think you could break.

If you want to outperform your competition, you need to understand this fundamental truth: E-commerce rewards those who act quickly and precisely. Whether it’s testing products, launching ads, or adjusting strategies, the faster you move, the more likely you are to win.

When you find a product worth testing, you have a few options for getting content ready and your choice here can make or break your momentum.

Option 1: Order the Product from Amazon

If your product is available on Amazon, ordering it here can give you a massive advantage. While it may cost more than sourcing the same item on AliExpress, the trade-off is speed. You’ll receive the product in a day or two instead of waiting 30+ days. This means you can start filming content almost immediately and start making sales before competitors have the product in hand. Spending the little more upfront can pay off huge in the time saved and the faster results. 

Option 2: Using “Ripped” Content 

Another route some take is editing existing content found online to create “makeshift” ads. While this might sound like a shortcut, it usually leads to frustration. Most the time these ads lack structure and your longevity is limited as you only have so many marketing angles that you don’t really have control over. When it’s time to create more ads to test this will also prove to be a nightmare and the payoff generally won’t be worth the effort you put into the content. In most cases, this method results in short-term, low-performing ads and wasted time. This is a method we typically recommend against. 

Option 3: Purchase Custom Content

Custom content is a time-saving option for brands that want to move quickly without handling production themselves. By outsourcing creative development, you can get tailored UGC and ad content delivered fast, often within a few days without the need to manage filming or editing. This approach can streamline your launch process and keep your focus on testing and growth. Our ad packages are designed to make this process even easier, delivering proven-to-convert creatives that are optimized for performance from day one. If speed and quality matter to your brand, this is a practical way to stay ahead of the curve! 

Final Thoughts: Move Fast, Win Big

Testing products effectively requires speed. If you wait too long, hesitate too much, or get stuck trying to force a bad product to work, you’ll miss the wave. E-commerce is a momentum game, and the brands that move the fastest often win the biggest.

Have a product ready to test?

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