How To Turn a Dropshipping Store Into a Brand
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If you have a winning product on your hands - it may feel tempting to turn your dropshipping store into a brand. That’s why in this blog post we will go over the necessary steps to turn your dropshipping store into a brand.
If you truly want to build a great brand, you will have to go past these steps and improve the customer experience even further. One of the best way to do that is by asking yourself: “What else could I do to improve the customer experience?”
Of course, to make this work, you need to get a large enough order value to make this profitable for you, so we still recommend testing products with the dropshipping model and once you find something that works - stick with it.
1) Take control of your supply chain
The biggest reason dropshipping has become so popular is because you don’t have to hold your own stock.
It makes it so starting a store is easy. However, the downside to this are the shipping times and the poor customer experience.
You can start off by using a service like Zendrop or finding your own shipping agent to source your own suppliers. That way you can ensure faster shipping times with better quality.
Later as you have found the best products, it’s time to get your own warehouse. That’s when you can really improve the customer experience.
This is when you can start offering overnight shipping, 2-day shipping and the quick shipping customers really want.
2) Improve the packaging
One of the biggest benefits of having a brand is the customer experience. If you can have amazing packaging, this can quite literally turn your buyers into your best customers.
An amazing example of this is tesla. Tesla owners are one of the most avid sales reps of the entire brand. The reason for this is the product is so amazing they just want to share it.
The same thing happens here - your product needs to be so amazing people want to share it.
But if we really want to encourage word of mouth - we need to focus on creating an Instagramable experience.
Once people receive the product - we need to make sure the experience is so great, they just have to share it on Instagram, therefore giving you free advertising.
This all starts by taking the control of your supply chain (as discussed in step 1)
3) Get your own custom content
If you really want to stand out from the competition you need to have great branding.
That’s why all the big brands create their own content and that’s what we’re here to help you do!
Recently we’ve released a new service to create custom content for you. You will get a 30-45 second long ad, with 4 different variations at the start so you can find an ad that converts the best.
All you have to do is complete the ad submission form and we will take care of the rest:
- Writing the script
- Casting the actors
- Recording the content
- Editing the video & variations
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